Clean Enough to Eat: What Makes Our Skincare Truly Safe?

Learn the standards we uphold when formulating our products — and how we're different from brands that claim to be "clean."

“Clean beauty” is everywhere these days, but what does it really mean? Many brands market themselves as natural or non-toxic while still including questionable preservatives, synthetic fragrances, or hidden irritants. At our store, we’ve taken things a step further: if we wouldn’t eat an ingredient, we won’t put it in our skincare. In this post, we break down how we define truly clean beauty, what ingredients we say no to, and how we ensure our products are as safe as they are effective.